TikTok Shop’s European Expansion: What UK Sellers Need to Know About VAT

TikTok Shop has officially expanded its e-commerce platform across Europe, launching in France, Germany, and Italy on March 31, 2025. This move follows successful rollouts in the UK, Spain, and Ireland, marking a significant step in TikTok’s global commerce strategy .

💼 VAT Obligations for UK Sellers

Expanding into European markets brings additional tax responsibilities, particularly concerning Value Added Tax (VAT).

🔹 UK VAT Registration

If your annual turnover exceeds £90,000, you are required to register for VAT with HM Revenue and Customs (HMRC). Once registered, you must charge VAT on all eligible sales and can reclaim VAT on business-related purchases .

🔹 Selling to EU Customers

For goods sold to EU consumers:

• Goods valued under €150: You can use the Import One-Stop Shop (IOSS) to collect and remit VAT at the point of sale, simplifying the process and avoiding unexpected charges for customers.
• Goods valued over €150: Import VAT and customs duties apply. You may need to register for VAT in each EU country you sell to or appoint an intermediary to handle VAT obligations.

🔹 Record-Keeping and Compliance

Maintaining accurate records of sales, VAT collected, and expenses is crucial. Regularly file VAT returns and ensure compliance with both UK and EU regulations to avoid penalties.

🛠️ Tools to Simplify VAT Management

Platforms like Link My Books can automate VAT calculations, generate compliant invoices, and streamline reporting processes, integrating seamlessly with accounting software like Xero or QuickBooks.

If you’re a UK-based seller looking to expand your reach through TikTok Shop’s recent European expansion, navigating the complexities of VAT and cross-border taxation can be daunting. Our accounting firm specializes in assisting e-commerce businesses like yours to ensure full compliance with UK and EU tax regulations.

Here’s how we can support you:

• VAT Registration & Compliance: We help determine if you need to register for VAT in the UK or EU countries and assist with the registration process.
• Import One-Stop Shop (IOSS) Guidance: For goods sold to EU customers under €150, we provide advice on utilizing the IOSS to simplify VAT collection and remittance.
• Tax Reporting & Filing: Our team ensures accurate and timely submission of VAT returns, income tax, and corporation tax filings, keeping you compliant with all deadlines.
• Record-Keeping Solutions: We offer tools and strategies for maintaining precise records of your sales, expenses, and VAT obligations, essential for audits and financial planning.
• Strategic Tax Planning: Beyond compliance, we work with you to develop tax-efficient strategies that align with your business goals and maximize profitability.

Partner with us to take the stress out of tax compliance, so you can focus on growing your business across Europe. Contact us today to schedule a consultation and learn more about how we can assist you in this exciting expansion.