
Navigating UK Tax Obligations for Instagram Shop in 2024/2025
August 8, 2024
QuickBooks Integration for TikTok Shop Now Available in Beta
September 26, 2024If you’re a TikTok affiliate in the UK in 2024, you are likely required to pay taxes on your earnings. Here’s a brief overview of what you need to know:

Table of Contents:
Tax Obligations
- Income Tax: Earnings from affiliate marketing are considered taxable income. If your total income exceeds the Personal Allowance of £12,570 (for the tax year 2023/2024), you will need to pay income tax. The tax rates are:
- 20% on income over £12,570 and up to £50,270 (basic rate).
- 40% on income over £50,270 and up to £125,140 (higher rate).
- 45% on income over £125,140 (additional rate).
- National Insurance Contributions (NICs): If your profits exceed £12,570, you will also need to pay Class 2 and Class 4 NICs. Rates are 9% on profits between £12,570 and £50,270 and 2% on profits above £50,270.
Registering and Reporting
- Self-Employment: Register as self-employed with HMRC to report your earnings through a Self Assessment tax return. This is required even if affiliate marketing is a side hustle.
- Record Keeping: Keep detailed records of all income and expenses to accurately complete your tax return and reduce your taxable income.
Deductions
You can deduct business expenses like equipment, internet, and marketing costs to lower your taxable profit.
Deadlines
The tax year runs from April 6th to April 5th. The deadline for submitting your Self Assessment tax return and paying any taxes owed for the 2023/2024 tax year is January 31, 2025.
VAT
If your affiliate income exceeds £85,000 annually, you may need to register for VAT, although this is less common for smaller creators.
Conclusion
As a TikTok affiliate, it’s important to understand and meet your tax obligations. Register with HMRC, keep accurate records, and consider consulting a tax professional to ensure compliance and maximize any deductions.
Seeking Professional Advice
Given the complexity of tax regulations, it is advisable to seek professional advice tailored to your specific business circumstances. Sync Accountants can provide expert guidance on managing your tax obligations, ensuring compliance, and optimizing your tax position.
By staying informed and compliant with these tax obligations, UK businesses can successfully navigate the digital marketplace and leverage Instagram to grow their sales and reach new customers.