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July 24, 2025What Are the 2025 FBA Capacity Limits?
📦 FBA Capacity Limits 2025 are changing the way sellers operate. Amazon is now capping inventory storage to approximately five months of forecasted sales volume, down from six months in prior cycles. This shift is part of Amazon’s continued effort to improve warehouse efficiency and avoid overstock issues.
For FBA sellers, that means less wiggle room, more pressure on performance metrics, and the need to adopt smarter inventory strategies.
What’s Changed in 2025?
🔻 1. Reduced FBA Storage Capacity
Amazon is limiting storage access to around 5 months of your projected sales, based on algorithmic sales forecasts. This move aligns with a long-term trend of rewarding inventory efficiency and penalising bloat.
🧮 2. Capacity Allocation Based on Performance
Your Inventory Performance Index (IPI), sell-through rate, and SKU-level sell velocity determine how much capacity you receive. Sellers with aged inventory or poor turnover face reduced space, regardless of overall account revenue.
📦 3. ASIN-Level Restock Limits
Beyond account-level caps, Amazon has reinstated ASIN-level restock limits. This means high-volume products may be restricted individually, making SKU-level planning critical.
🚫 4. Hard Shipment Blocks, No Overage Fees
While overage fees are no longer charged, new FBA shipments are blocked once your capacity is full. There’s no buffer, so exceeding your limit can result in stockouts or delayed restocking.
Why Amazon Is Doing This
- To decrease aged inventory in fulfillment centers
- To prioritise faster-moving, high-demand products
- To streamline logistics ahead of peak retail periods like Q4 and Prime Day
- To increase profitability per cubic foot of storage space
Amazon’s priority is operational efficiency—and they’re giving more control to sellers who can demonstrate smart, fast-moving stock management.
8 Smart Strategies to Navigate FBA Capacity Limits 2025
✅ 1. Audit Your Inventory Regularly
Use Amazon’s Inventory Performance Dashboard to identify excess or stranded stock. Prioritise the removal or liquidation of anything not contributing to performance.
🚚 2. Use Smaller, More Frequent Shipments
Avoid flooding FBA centers. Instead, ship fast-moving items weekly or bi-weekly to stay within your capacity while maintaining sales.
📊 3. Request Additional Capacity Through Capacity Manager
Apply for extra space through Amazon’s Capacity Manager tool. Be ready to justify your request with strong metrics like high sell-through and accurate forecasting.
🏬 4. Leverage Amazon Warehousing & Distribution (AWD)
Store bulk stock in AWD (Amazon’s off-FBA network) and drip-feed inventory into FBA. AWD doesn’t count against your main capacity limit.
⏳ 5. Remove or Liquidate Aged Inventory
Avoid long-term storage fees and wasted space. Consider running flash deals, bundles, or creating removal orders for aging SKUs.
🧾 6. Improve Your IPI Score
Focus on:
- Reducing excess inventory
- Fixing stranded inventory
- Increasing sell-through
A better IPI means more storage.
🔢 7. Monitor ASIN-Level Limits Weekly
Track SKU-level limits with your inventory tools. Even if you have overall capacity, individual ASIN caps can block your replenishments.
🤝 8. Sync With Prep Centres & 3PLs
Coordinate with logistics partners to align shipment sizes and timings based on your evolving capacity.
Key Takeaways
- Amazon’s FBA Capacity Limits 2025 strategy rewards sellers with efficient inventory management.
- Capacity is no longer just about revenue, it’s about performance, sell-through, and responsiveness.
- Proactive sellers can still scale profitably by using tools like Capacity Manager and AWD and improving IPI metrics.
Beat the FBA Limits with Smart Inventory Moves
FBA storage is now a performance-based asset. By staying agile and data-driven, you can overcome FBA Capacity Limits 2025, minimise storage risk, and keep your best-sellers flowing through Amazon’s fulfilment network.
Don’t wait until Q4 optimize your FBA inventory strategy now, or risk missing out on key sales windows later this year. 🎯



